Quote of the Day
"Perhaps my optimism is delusional...I can't help it--I'm a Broadway producer."
-NEA Chair Rocco Landesman.
As tweeted by TCG from their annual Fall Forum. Complete feed here.
Theatre News, Reviews, Commentary
"Perhaps my optimism is delusional...I can't help it--I'm a Broadway producer."
-NEA Chair Rocco Landesman.
As tweeted by TCG from their annual Fall Forum. Complete feed here.
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David Cote hails the good fortunes of late over at New World Stages, one of our Off Broadway "megaplexes." While a more commercial outlet than other similar venues, it's gaining some high-cred tenants. I second the sentiment and offer some questions in his comments section.
Indeed, without New World, Theatre Row, and 59E59 I don't know where Off Broadway would be these days, in this economic and real estate climate. I mean those who don't already own their own spaces.
BTW, Village Voice named 59E59 "Best Theater for Cash-Strapped Producers" in their big 2009 Best of NY issue. Read why.
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One week later, here's a roundup of what we've learned about the surprise shuttering of "Brighton Beach Memoirs" and its aborted rep companion "Broadway Bound."
(Has anyone used the headline "Broadway Unbound" yet? Maybe that has the wrong connotations.)
First, we must remember that just because a show doesn't sell a lot of tickets doesn't necessarily mean people don't like it. Those who don't buy a ticket don't know if they like the show or not, right?
Unless the problem was word of mouth. Buzz about "Brighton Beach" was certainly very good among theatre folk. In addition to the generally enthusiastic critic reviews, Broadway fans (as represented on All That Chat, at least) seemed very pleased, as well. But--what about others, the "laymen" or "civilians." Well here's an interesting bit of reporting from LA Times' James Taylor:
Taylor soon juxtaposes this with another pair of women "of a certain age" having completely the opposite reaction and staying to enjoy Act II. But this first exchange brings up an important empirical fact about the production that has gone undermentioned: for a Neil Simon play, it was pretty dark and brooding. And slow. At least at first. Even I--who ended up quite satisfied--took a while to warm to an uncertainty in the beginning. Something about director David Cromer's serious dramatic approach made early jokes not "land" as you'd expect in a Simon play. And speaking of dark, you know that old rule of thumb about comedy=bright sunny lighting? Not here. (And it was beautiful. Kudos to designer Brian MacDevitt.)Two women of a certain age at intermission.
First Woman: “The other thing he directed [Our Town???-ed.] was quite good, this is just boring.”
Second Woman: “I fell asleep.”
First Woman: “Ditto,” as she tosses her Playbill into the trash.
The two walk out into the rainy night.
This scene, which took place Saturday Night at the Nederlander Theatre, sums up the conventional wisdom regarding why Neil Simon’s “Brighton Beach Memoirs” closed the next day — after only nine performances. The audience wasn’t building. Even the older crowd was staying away — and those that did come were turned off by director David Cromer’s staging and not recommending the show to their friends.
Most tickets to “Brighton Beach Memoirs” were sold at discounts like the TKTS booths. (Producers release bulks of tickets at a discount when they fail to sell at full price.) The average ticket price for “Brighton Beach” was only $21.32 for the most recent week with available data. (The average ticket price for “Hamlet” was $104.01 for the comparable week.)Hey, $21 is a great deal for the audience. But for Broadway producers, it's death. You might as well be giving away your product for free.
The show cost $3 million to produce but never grossed more than $125,000 a week in ticket sales during preview performances — or 15 percent of the maximum possible — an amount that did not even cover running costs.That's right, 60% of the seats was bringing in only 15% of the projected revenue. Pretty alarming math, huh. That's what the producers did not foresee and what sent them into panic mode.
The Times offered the producers of "Brighton Beach" several weeks worth of splashy ads in the paper and on its Web site at steep discounts, production sources say. In exchange for what one source calls the "fire sale" price, the Times demanded exclusivity. "Brighton Beach" couldn't advertise anywhere else until after opening night. No radio spots, no e-mail blasts, no direct-mail campaign -- none of the things most shows do to generate advance sales.
First of all, bad call by NYT, eh? "Exclusive"-worthy? They seem to have really overestimated what an "event" The Neil Simon Plays would be. Also, while most people assume the Times is all that matters for NY theatre coverage, those other kinds of campaigns might have served this show particularly well, since Neil Simon is basically a popular not elite brand. Quoth Riedel:
Simon's audience is older and accustomed to getting ticket offers through the mail. "They like fliers, they like pictures, they like a description of the show, they like coupons," one person says. "You buy the mailing lists of Roundabout, Manhattan Theatre Club and Lincoln Center subscribers, and you send the stuff. That's how you reach the people who want to see a Neil Simon play."Good advice. Riedel also questions the status of the once-mighty Times ad in the New Media age. I myself was wondering in the week after "Brighton Beach" opened, can they afford all those full page Times ads? To be fair, those ads--emblazoned with their rave reviews--must have seemed like a necessary attention-getting investment. But even with whatever bargain rate they got, given that the standard full page Times ad has been reported as hovering around $140,000 you can imagine how that strategy can dig you even deeper into a financial hole.
Ok, so we've got the "bad marketing" theory; the "people just didn't like it" theory; the "too dark for Broadway" theory; and the "people would have liked it if they didn't have to pay $100" theory. What else?
Let's get back to that $100 issue. I just heard the new Jujamcyn head Jordan Roth on Theatre Talk defend Broadway prices by maintaining there are still plenty of "entry points" as far as price is concerned--by which he meant not only TKTS, but internet coupons (e.g. Playbill.com and Theatermania), mass mailings, group sales, etc. In other words: it's like airlines and hotels. Almost no one pays the advertised full price.
Well try telling that to the producers of "Brighton Beach Memoirs", where the lower "entry points" were the only doors being opened. (It's like some old Business School problem of what you do when everyone brings in the limited coupon.) Maybe this philosophy should be reexamined.
The problem is: theatre (and, I suppose, by extension, opera and dance) remains the only performing art today that does not routinely offer any low-cost alternative platform. Don't want to pay $12 now to see a movie? Rent it! Can't afford scalped Springstein tix? Get the CD or download from ITunes! In theatre your choice is either pay $100 to see Jude Law play Hamlet or $20 to see some recent drama school grads in a blackbox. (Not saying the latter can't be as good as the former, but it's just not the same "product.")
Yes, we love theatre because it's live, ephemeral, and in the moment. But, alas, we pay for that privilege.
Unfortunately if you can't pay--you miss it. Movie fans who rent sacrifice the big screen, but they still get the movie as shot. Music fans miss out on the rush of the concert experience, but at least they're still hearing Bruce. Theatre fans...well there's always the archives at the Lincoln Center Library where you can see what the show looked like from the perspective of a video camera in the back of the house.
You get my point. Not that there's an easy solution, given the expenses of producing, at least in this town. We can't get around the fact ticket price poses a barrier to the public enjoyment of the artform. I really can't say I blame folks for thinking twice before shelling out a lot of dough on a Neil Simon revival these days. For $20 or $30 they clearly were willing to take a chance. But if you expect people to pay more--on a routine basis, that is--then you're limiting the audience only to the affluent and one-time "splurgers."
Speaking of splurgers, we haven't mentioned tourists. Where were the tourists? Surely Neil Simon is still popular out in the heartland, where he must still be done in schools and community theatres, no? Problem right now is most Broadway tourists at the moment are going to splurge either on Hugh Jackman, Jude Law, or, as ever, Wicked. But even so, maybe "Brighton Beach" in particular was not a tourist draw. "Barefoot in the Park" & "Odd Couple," maybe--as evidenced by underperforming but still longer-running recent revivals of those titles that didn't get good reviews either. Watching "Brighton Beach" again I was reminded of just how much in it may even turn off upstanding Red-State American citizens. There's lots of talk, for instance, about masturbation, remember. In explicit language. So what normally should be a "family play for the whole family" might just turn out an awkward experience for some.
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Jonah Lehrer says stop resorting to bean-counting Excel spreadsheets to argue for arts in education.
The current obsession with measuring learning certainly has some benefits (accountability is good), but it also comes with some serious drawbacks, since it diminishes all the forms of learning, like arts education, that can't be translated into a score on a multiple choice exam. That's why the research cited above is so important: it helps us appreciate the "soft" skills that we tend to neglect.But I think that even this clinical evaluation of arts education misses an important benefit: self-expression. I shudder to think that second graders, at least in most schools, are never taught the value of putting their mind on the page. They are drilled in spelling, phonetics and arithmetic (the NCLB school day must be so tedious), and yet nobody ever shows them how to take their thoughts and feelings and translate them into a paragraph or a painting. We assume that creativity will take care of itself, that the imagination doesn't need to be nurtured. But that's false. Creativity, like every cognitive skill, takes practice; expressing oneself well is never easy.
I say anything that gets kids to work, and actually enjoy their work, in school pays for itself.
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Great comments from readers following up on my post and link to an article about the state of voice amplification on Broadway.
In case you've missed them, I want to feature a couple of insightful missives from some sound designers on the topic.
"CLJ" says:
A microphone bumped you out of the illusion? Not the fact that every single piece of scenery is unreal? That it was performed under artificial lighting? In a climate controlled room full of people?
"The willing suspension of disbelief." It's mandatory for theatre patrons, and should extend to artifacts such as microphones, too. It's not reality, and it's not supposed to be reality. It's a play, for gods' sake.
The issue isn't "mics" versus "no mics." The real issue is "competent sound design" versus "incompetent sound design." There are very few competent sound designers, and a lot of pretenders who like to play with sound gear.
If the sound design is properly executed, you should not be aware of speaker placement; it should sound like it's coming from the person speaking. And if it doesn't, it's not because microphones and a sound system were used, it's because microphones and a sound system were used very poorly.
I say this as a classically trained actor who sneered at microphones until moving over to the production end, and seeing just what they can do, properly utilized.
C.L.J. is right about good sound design vs. incompetent sound design - as a sound engineer and designer myself, I am caught up in this discussion on a daily basis. On the one side is CLJ's "good" or transparent sound - sound that is properly delayed and sourced to the actor using the principle known as the Haas effect - (look it up). It is truly convincing, so much so that we as engineers often get asked why we're not amplifying the actors - when we are. On the other hand is over-amplified sound that makes actors sound like they're breathing like walruses hanging from the giant center cluster in the grid. That's not helping anyone push the art forward. And there are gradients in between, and times when over-amplification is the aesthetic goal.Yes, a performance conditions change, new techniques are required from actors. And new aesthetic tastes are formed.
The biggest question for me is sustainability. Both transparent and non-transparent sound have a problem - it's horrendously expensive to body mic people, and I'm worried that the format of the 1,000 seat theatre is getting less popular. I've seen shows easily spend around a half-million to a million dollars to get that sound right - and they need to hire one of the probably a couple dozen sound designers who can effectively design on that scale in a transparent way. I'm talking in the united states. How is that ever going to work?
I wonder if the solution here isn't an embracing of theatricality. The audience often thinks they want loudness when they actually want clarity. I'm coming from an environment (Chicago) where our best selling theatre is in an increasing number of smaller and smaller houses. The intimacy helps clarity of both sound and performance, and not at a great expense. The quality of the experience improves.
It's very true - the old methods of vocal projection were born out of necessity, required skill and craft, and we miss those things, and we shouldn't forget them. Nor should we mistake them for better days. Large houses and big voices engendered a style of acting that clearly communicated to the audience - but became outmoded as technology changed. Look at the difference in acting styles between the silent movie era and the talkies - huge differences brought on by a slight shift in technology. We're seeing that shift again as the technology has lept forward in the last ten years, but I think our response isn't as creative - we're somehow still pursuing the naturalistic realism of what - Miller? nah, that'd be fooling ourselves- when we could be using sound in the theater to further illuminate the human condition. And again, louder does not necessarily equal more illuminating.
The question isn't how to hang on to old methodologies - it's how to embrace new capabilities in pursuit of a human truth.
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This is old (from May) but I hadn't seen it.
In the Heights' Lin-Manuel Miranda takes his Hip Hop Hamilton show to Pennsylvania Avenue and performs before The Man.
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Well, if the Wall Street Journal is admonishing NEA chair Rocco Landesman...he must be doing something right.
Culture Grrl blogger Lee Rosenbaum's critical interview with Rocco just made me like him more!
Sorry, but I don't see the Endowment's opponents letting bygones be bygones. It's not Rocco who's restarting the "Culture Wars." Leave that to Glenn Beck.Unruffled by the kerfuffles, Mr. Landesman, near the beginning of his Brooklyn speech, baited congressional critics by invoking what he called a "litany" of recent criticism of federal arts support: "The NEA is funding porn in California, the agency has become a propagandist for the Obama administration programs, and to truly add insult to injury, we've been told, vis-à-vis our share of the [federal] stimulus money, that we in the arts don't even work. One congressman summed up this view perfectly when he stated, 'How can we spend $50 million on the National Endowment for the Arts, when we could spend that money creating real jobs like building roads?' . . . Discouraging? Just a little."
A more politically savvy bureaucrat might have let bygones be bygones.
What he may himself be best known for, aside from bringing important plays to Broadway, is picking a public fight with nonprofit competitors, especially the Roundabout Theatre. In a June 4, 2000, New York Times op-ed piece, he asserted that certain nonprofits didn't deserve public subsidy because, instead of taking artistic risks, they had adopted a "template of success . . . from the commercial arena, which, in the end, is not dedicated to the art so much as to the audience."I wonder what Rocco thought of Bye, Bye, Birdie....When I asked if his vendetta against such institutions might influence NEA's future grantmaking, he replied, "Let me put it this way: For those theaters, when I was nominated by the president, it was not their lucky day!"
In 2008 and 2009, the Roundabout, which he named in his op-ed, received NEA grants of $45,000 and $40,000, respectively.
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Good fat meaty article in WSJ about just how much mic-ing is going on in the theatre--to the point it's becoming de rigeur even in plays.
"Area mics"--discreet microphones placed around the set or stage apron have been common for decades. (Though even that started as a shortcut for musicals only.) But even though it may not surprise us, it's worth pondering for a second the implications of the banishment of the unamplified spoken voice (arguably the stage actor's chief instrument since Greek times) from our "auditoriums."
As reporter Ellen Gamerman rightly points out, the problem is not just actors' ability to project, but the difficulty of maintaining the silence necessary anymore to let actors be heard. Not to mention the reduced hearing capability of an audience conditioned on amplification every second of the day.
Many theatergoers have come to expect the miking effect. Microphones on stage allow actors to speak more naturally, emulating the more realistic performance style that audiences are used to from movies and television. Audiences also expect entertainment to be louder generally, after years of surround-sound in movie theaters. Sound designers say it's necessary to turn up the volume on actors as Broadway theaters themselves get louder, with automated lighting and set-moving equipment making a continual background noise. "There's very little true quiet in the theater anymore," says Tom Clark of Acme Sound Partners, which is designing the sound for "Bye Bye Birdie" and other shows this season.Good for Mamet. But in that case, it probably is Julia Styles' fault!
Playwright David Mamet is known for refusing to use any mics at all in his plays. It may be a losing battle. At a recent performance of "Oleanna," his play about sexual harassment now on Broadway, an audience member complained at a "talk back" for theatergoers after the show. Dennis Sandman, a 56-year-old financial planner from East Brunswick, N.J., said he couldn't hear the play from the balcony.
The Pulitzer-winning Broadway play "August: Osage County," which last played in a 1,000-seat Broadway theater, is now on tour around the country in theaters that have housed musicals such as "Wicked." Plays, which are less expensive to produce than musicals, have become popular choices on the touring circuit. To make the family drama work in spaces such as the 4,000-seat Fabulous Fox Theatre in St. Louis, the show's crew has hidden body mics in the cast's costumes.Actress Shannon Cochran, who plays the oldest daughter in "August: Osage County," says she doesn't have to make big gestures to indicate whom she's talking to anymore. There is one complication: A sound mixer needs to keep tight control over cast members' levels during fight scenes, when the characters are screaming at each other. "He's definitely riding it to make sure you don't blow out a speaker," she says.
Can anything spoil spoken realist drama more fake than the sound of disembodied voices coming at you from speakers at all the wrong levels? No wonder younger folk think all plays are "fake."
Finally get this snapshot from the recent Desire Under the Elms:
Stage sound isn't always invisible. Actor Pablo Schreiber was half-naked for much of "Desire Under the Elms," a fraught drama by Eugene O'Neill on Broadway earlier this year. Audiences seated at the front of the 1,623-seat St. James Theatre could see a battery pack in his long johns with his microphone wire running down his bare back.
So much for rural New England circa 1900.
(Though I guess director Bob Falls' use of Bob Dylan already shattered that illusion.)
Also check out Gamerman's exposing of the secret practice in musicals of "sweetening," or as its known in the music industry....lip synching! Gotta admire the honesty at least--once the voice is that amplified, does it matter if it's live or not?
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The reason a deaf actress wasn't cast instead of Abigail ("Little Miss Sunshine") Breslin in The Miracle Worker on Broadway was not because no deaf actress isn't talented enough.
It's because no deaf actress is famous enough.
Forget about that "right actor for the role" stuff. This is Broadway.
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"Brighton Beach," that is. (Not Bert Brecht...)
Well it's nice it made the front page of the Times. But too bad Patrick Healy turns in only a facile "culture section" rundown, just attributing the failure to "Neil Simon Ain't Funny Anymore" syndrome. Personally I think it's a lot more complex than that. More on that tomorrow.
I liked Howard Kissel's take better--on the changing Broadway audience. Out with the old Jews, in with the headbanging tourists?
The Broadway audience, which highbrows condescended to, especially when it was at its height, in the decades after World War II, was certainly centered in New York. It was middle class (with significant exceptions both higher and lower on the social ladder.) It had a higher percentage of Jews than the population at large.It also went way beyond the Hudson. In the decades after the war Broadway was a significant factor in middle class life all across the country. It was not only New Yorkers who knew Arthur Miller or Tennessee Williams (not to mention all the major figures of our musical theater.) Those names counted for something in every major city across the country, in part because their plays toured immediately after they finished their Broadway run. That was how a little boy in Milwaukee (moi) became entranced with the theater.
The tourists who come to New York have, I'm afraid, are not really an audience. Their idea of entertainment is more likely a rock concert than an evening of theater. Seeing a Broadway show is one of the things they're supposed to do while they're here, like visiting the Statue of Liberty or riding the subway.
[...]
When I think of the friends with whom I used to go often to the theater, they now tend to go more frequently to the opera and the ballet, where they find the emotional rewards the theater, Broadway or otherwise, seldom gives them.
The New Theater Audience consists of Trendies, people who have to be up on The Latest Thing, people who derive status from being able to say they saw a play The Paper of Record praised highly. It's not really an audience. But I'm afraid that's what we have.
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I thought nothing could shock me about the state of Broadway anymore.
We all know the Rialto is not a safe space for dramatic plays--at least those lacking celebrities.
But not only did the current Brighton Beach Memoirs revival get very strong reviews...but I can attest personally that the production is also a wonderful, wonderful thing to behold. A beautifully acted and masterly directed (by David Cromer) mounting of, yes, what would normally be a so-so play but here is delivered as a very satisfying confection of tasteful and tearful family drama. (Notice I'm not saying "laugh riot." The laughs are there, but they're not the selling point. And it says a lot that the role of the wisecracking teenage narrator, Eugene--made so central by Matthew Broderick's original performance--now fades into the sepia-toned woodwork, giving way to much more satisfying characters.)
So, no masterpiece. But I left feeling there will always be a market on Broadway for a really well done middlebrow bourgeois family drama. In short, I thought it would be a hit.
Not so, apparently. The producing team just announced it's closing tomorrow. Just one week after opening.
Yesterday, Playbill was reporting the notice was "provisional," leaving open the possibility that the move was an attempt to suddenly boost sales. According to the initial release:"The notice can be taken down at any time and no final decision on closing will be made until Monday, Nov. 2, when a statement will be issued."
But this morning, NY Times' ArtsBeat reports it as a done deal.
Ok, ok, you're saying. Don't get so worked up about the closing of an old Neil Simon play.
I wish I could have gotten together some kind of review sooner to make my case for the show in more detail. However, with it closing tomorrow, I say if you had any interest in seeing this--or any interest in seeing Cromer's work--definitely go.
Meanwhile, if nothing else, this certainly provides a tantalizing case, from a producing standpoint, of what went wrong? And it forces the question: is the state of serious drama on Broadway much, much worse on Broadway than we even thought?
That there were problems behind the scenes was clear back on October 20, when lead veteran producer (and Neil Simon's perennial producer) Manny Azenberg was frank with the Times, in an article about how much indeed the Broadway biz is relying on marquee names this season:
Ticket sales have been so slow for “Brighton Beach Memoirs,” a Neil Simon play that originally ran for more than three years on Broadway, that some theater insiders are skeptical that its producers will have the financial means to open its companion piece — Mr. Simon’s follow-up play “Broadway Bound” — as scheduled in December, unless grosses improve for “Brighton Beach.” Emanuel Azenberg, the lead producer of both “Brighton Beach” and “Broadway Bound,” said on Tuesday that since the two revivals lack major stars to help sell tickets, “honestly, we need a blessing from the critics.” He added, “With a blessing from the critics, we can go forward full steam.”Despite this obvious wink/plea to the Times' Ben Brantley--the one critic whose "blessing" seems to matter--Brantley only like it, not loved it (Critic-O-Meter sums up his notice as a "B+") but most of the other major dailies gave it outright A's.
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Promising news from Philly, via Davenport:
The Philadelphia Theatre Company and The Wilma Theater activated their wonder-twin powers yesterday when they announced a "Best Of Broad Street" subscription package (the theatres are across the street from each other) that allows Philadelphians to create a season subscription by choosing two plays from one theatre and two plays from the other.Let's see what happens. I bet it will still be a while before we see something similar tried in the larger and even more competitive market of NYC nonprofits. But I think it would be ideal here for a coterie of smaller companies--especially those who only put up one or two shows a season, and especially if they rent space in the same venue, like Theatre Row or 59E59. Or for a larger company to share subscribers with a smaller co. renting space from them (like MTC and the Pearl.)
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Ask any US arts institution today what it's like to try to host touring theatre troupes in the Age of Terror, and they'll tell you it's a nightmare, rife with last minute cancellations and even detentions of foreign artists at our airports.
Time Out's Helen Shaw makes an eloquent case to the Obama administration for relaxing travel restrictions on foreign artists touring the US.
One of the reasons we didn’t get the Olympics? Our stringent, expensive visa process that sends the message: Foreigners, stay put. And now, despite the pleadings of a slew of artist organizations, the long-standing policy that allows a single venue to apply for a touring company’s multiple locations has been wiped out. It doesn’t sound that bad, right? Wrong. Each theater the company goes to must now fill out piles of paperwork and incur costs, just enough in these troubled times to make those theaters say “pass.” And that’s what we can’t afford. Art is ambassadorship, and this is the administration that was supposed to be putting out the international welcome mat.
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A curious proposal by Michael Kaiser regarding the ever-struggling efforts of big arts institutions (that is, big white arts institutions) to diversify programming and audiences. What's surprising is he suggests throwing in the towel.
What's even more surprising is the fact that Michael Kaiser is the chief of a little nonprofit arts org known as the Kennedy Center. And that's he's posting this very visibly on Huffington Post.
I do appreciate the honesty and the willingness to reject the routine assumptions and think from scratch. He makes good points about the value of coproductions and collaborations between companies of different sizes, strengths and ethnic backgrounds. And it's a good question to ask what has happened to black theatre companies over the past twenty years. But did, say, Lincoln Center producing Joe Turner's Come and Gone really ruin the chances of any smaller African American troupes showing their work and getting audiences? I'm inclined to think that in a case like that, the exposure of that play to a wider Broadway audiences might well have increased curiosity and enthusiasm for the work of August Wilson and other writers of color.Over the past 30 years, we were encouraged, primarily by foundation and government agencies, to become more diverse in every respect: we were asked to do works by minority artists, to bring diverse audiences to our theaters, and to diversify our staffs and boards. To justify funding, the argument went, we had to demonstrate our commitment to our entire community.
Having spent a great deal of my career working with arts organizations of color, I am as committed as anyone to the diversity of our arts ecology. I do not believe that we can have a truly great artistic community if all segments of our society are not represented well.
But I do not think I believe anymore in forcing Eurocentric arts organizations to do diverse works or to put one minority on a board.
When large, white organizations produce minority works they typically select the "low hanging fruit," the most popular works by diverse artists featuring the most famous minority performers and directors. This almost invariably hurts the minority arts organizations in the neighborhood, most of which are small and underfunded, and cannot afford to match the marketing clout or the casting glamor of their larger white counterparts. How else to explain the reduced strength of American black theater companies over the past twenty years?
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The revolution to make top-rank live professional theatrical performance accessible to millions via digital technology is happening. And it's happening in the UK.
First there was "NT Live" the Royal National Theatre's broadcasting of select performances into cinemas around the world. (Similar to the Metropolitan Opera's program here in NY.) Having now seen an NT Live showing--of a fetching All's Well That Ends Well) I'm convinced the future is here.
Not a future without live performance or where video substitutes for that. But where easy-access digital video exists as a second-choice alternative to at least get a sense of performances one is not able to see firsthand--not just due to cost or scheduling, but because the performance might have been halfway around the world!
One of the pleasures of watching the National's All's Well is that I really felt an amazing approximation of experiences I've had at that theatre myself. Having been there I could imagine myself in the space watching that performance. And all from the comfort of my corner art-house movie theatre in Queens. For $20.
No, it wasn't better than seeing the real thing. But honestly I wasn't going to get to London anyway this fall. And it was definitely better than watching it on television from my couch. At least I was in a proper seat and couldn't just go to the kitchen or answer the phone. (Thus it demanded the same kind of attention live performance does.)
Speaking of television, there's another key function this innovation could play today--filling the gap left by the abandonment of live theatre by television networks. With not even PBS any longer committed to an "American Playhouse" preserving great dramas (not just musicals) done by great actors, can new media step in to provide that service.
So enter yet another British company, a two-bloke startup, simply called Digital Theater that has begun offering, for a modest rental fee, "high definition, downloadable theatre productions filmed in front of live audiences" straight to your laptop.
So yes, this would return us to the diminished screen of the tv. But still. Pretty neat, I say. And aside from the simple pleasure of peeking in on interesting productions from the UK--and soon, hopefully, elsewhere--just think of the value to history and future research.
I tell you, the first major US theatre company that pulls an NT live or Met Opera and goes ahead and gets a grant and puts their entire season online...that'll be a trailblazer. (I'm looking at you, Guthrie. Goodman. Anyone?)
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Following up on a previous post, the owner of Theatre 80 St. Marks himself--Locan Ottway--writes in to say reports of the space's demise are greatly exaggerated.
We have a web page which soon will have the schedule for Theatre 80, I believe it is Theatre80SaintMarks.com … it will be up soon. We don’t publish the schedule until there is a deposit check in hand, but we are in final negotiations for two operas, a musical, and several other works, including dance… and the big (you heard it first here…) news, is that we are installing high definition projection with a 12 by 28 foot retractable screen, set far back on the stage, so that the sight lines and image will be a great improvement from my father’s day. We will have film on occasion, though our primary focus will be live theater.Thank you, sir. We need spaces! So we're pulling for you.
Continued best wishes from the Otway family to those dear patrons who have shown us such love for the past 44 years.
All the best
Lorcan Otway
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The Broadway musical Memphis is about a white guy? Worse, a white DJ who brings black music to the whiteys?
And it's written by the I Love You, You're Perfect guy and someone from Bon Jovi?
Oy.
(Roma Torre calls the lead "a rough-hewn cracker--make that firecracker!")
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The Playgoer
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Variety's Robert Hofler laments the diminished status of the once mighty Broadway opening night party ritual.
Even Carrie Fisher--Carrie Fisher!--refused interviews and photographers!Nowadays, there isn't even a few thousand dollars' worth of publicity, much less a million, to be had from a Broadway opening-night party, most of which feature only two reporters (Variety's and Playbill.com's), three video cams (NY-1, Broadway.com, Broadway Beat) and a gaggle of photogs. The New York Times dropped its Bold Faces column years ago, and the New York Post and the Daily News rarely send reporters to legit events anymore.
"Over the years there's been a diminishment in the press exposure that an opening-night party generates," says producer Jeffrey Richards, who has two new shows ("Superior Donuts," "Race") on Broadway this fall. "It's hardly commensurate with the increased cost of some of these parties."
A sitdown dinner at Tavern on the Green or a big hotel ballroom can easily run $75,000 and up. Most fetes these days feature a sampling of canapes at a cost of about $25,000. (For his recent "Donuts" fete, Richards served sushi in memory of his Jeremy Piven-"Speed-the-Plow" contretemps from the previous season.)
Unless there's a major movie star present onstage or on the red carpet, producers can't count on national coverage. But there's the rub. Movie people don't do press. Not on Broadway. Not anymore. Although there was a full dinner at the glitzy Gotham Hall for the recent "Hamlet" preem party, Jude Law eschewed all interviews.
Most pithy sign of the times?
"Now you look around at a party and no one is looking up," says uberpublicist Chris Boneau. "They're all staring at their handheld device when they should be drinking. Reading the reviews in a newspaper was actually more fun. Reading it off a BlackBerry is work."
Heck, why wait for the party. I've seen publicists and creative team alike skimming the reviews mid-show from their seats.
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“[T]here are fewer people patronizing the arts but more arts organizations.”
-NEA chair, Rocco Landesman, as interviewed in New York last week by the ubiquitous Frank Rich.
Talk amongst yourselves...
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The Playgoer
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When I saw Terri White in the Encores concert presentation of Finian's Rainbow last spring, I knew she was a wonderful performer. Naturally, I did not know that just a year previously her acting/singing career had put her literally in the streets.
Susan Dominus in today's Times tells her remarkable story:
In the summer of 2008, Ms. White, 61, could not make rent. She was evicted from her apartment of 14 years, after a breakup with a longtime girlfriend. She could not work. She also could not find a way to ask for help. For three months, when she was not crashing on a friend’s couch, she slept in Washington Square Park. The daughter of traveling performers, Ms. White has been performing in musicals since she was 8....Thanks to a sympathetic cop, a loving partner, and a knockout audition for Encores audition, she's now on Broadway, in Finian's big transfer. (Singing the apropos anthem "Necessity.")
Between gigs on Broadway and singing with Liza Minnelli, Ms. White had always worked for tips in piano bars around the West Village. She was a regular at 88’s until it closed, then found a new home at Rose’s Turn on Grove Street — until it, too, closed. She struggled to get a perch at the few surviving piano bars around town. Heartfelt if campy renditions of American songbook classics were out. Spoofy if campy versions of ’80s pop were in. “They want to bring in the younger crowd,” Ms. White said. “And I’m old.” She still played one night a week at the Duplex, on Christopher Street, earning enough to keep her phone on and get by on Ramen noodles, and kept some clothing there after losing her apartment. In the park, Ms. White slept on a bench near the bathroom because it made her feel more civilized.
[...]
Ms. White never mentioned to the others who slept in the park that she had been nominated for a Tony award* [see note] when she performed, alongside Glenn Close, in “Barnum,” in 1980....
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