A piece in the Toronto Star about--heavens forfend--commercial "product placement" in the commercial theatre! (courtesy ArtsJournal) This is something I really can't get that worked up over. I just don't see how dropping a line about a brand-name drink into Neil Simon's already sell-out book for Sweet Charity compromises anything. What else is a Broadway musical other than one big product placement?... Typical complaint, from the piece, addressing one eagerly expected Toronto try-out:
But relax. Mirvish's The Lord of the Rings will not feature a new
Frodofone from Fido, or a prominently displayed Birk's box to house Gollum's
Yeah, thank god. That would make such a musical ridiculous.