The new "underdog" curiosity of a musical The Drowsy Chaperone has certainly grown up fast in the ways of p.r.
Their ads and website proudly display (on an banner, no less) the following endorsement from the almighty Ben Brantley:
"Ingenious! The sleeper of the season!"
"It lifts the audience into a helium paradise of pure pleasure."
Try searching Brantley's actual review for those statements, however, and you'll find much more entertaining reading:
"Without its ingenious narrative framework and two entrancing performances — by Bob Martin as a lonely, musical-loving schlemiel with a hyperactive fantasy life and Sutton Foster as the showgirl heroine of his dreams — "The Drowsy Chaperone" would feel at best like a festive entree at a high-end suburban dinner theater."
"Though this revved-up spoof of a 1920's song-and-dance frolic, as imagined by an obsessive 21st-century show queen, seems poised to become the sleeper of the Broadway season, it is not any kind of a masterpiece."
"A little number called "Show Off"...is the one song that, on its own, lifts the audience into a helium paradise of pure pleasure. (Over all the songs, while serviceably imitative of the 1920's, are forgettable.)"
It's an old tactic, of course. But I don't remember ever seeing quote-morphing this deceptive.
The original review was generally thumbs-up, but--as these excerpts show--quite begrudgingly. It's the marketing people's job to salvage, of course. But isn't this beyond the pale of what once might have been considered acceptable?
If you're Brantley here, how could you not want to threaten legal action?