Jesse McKinley has a pretty good piece in tomorrow's Arts & Liesure (online now) giving a glimpse of the fundraising process at the big New York nonprofit theatres--especially the "up close and personal" sessions with artists that have become de rigeur.
I guess it's what you have to do when 26% of your income comes from "contributions"--and only 1% (yes, one) is "public." Then again, Roundabout's budget is $35 mil. So do the math.
The focus of the story is how artists have graciously gotten involved, giving a lot of face time and letting the money in on "the process."
"There's nothing like Christopher Plummer coming to someone's house and saying Roundabout is the answer to the national theater," said Jeffory Lawson, the company's director of development. "That's powerful."Reading of all the time Plummer, Alan Cumming, and Stephen Sondheim are just happy to spend with the fattest of the fat cats--yes, all for the work to go on, I know--it can't not escape me that that's time not potentially spent with students and/or younger artists. Which would be part of what a real national theatre would be doing.