Last Friday, when Jersey Boys sales were extended to July 2007, the take was $500,000. On Saturday the take was $250,000. The day of the Tony telecast, June 11, sales hit $380,000, much of it happening during the broadcast. History Boys is expected to hit $200,000 in sales by the end of Monday June 12. That number is considered huge for a non-musical. (The usual Monday take for the Alan Bennett play is $100,000.)
The Tony telecast inspired theatregoers to buy during the broadcast, spokesman Adrian Bryan-Brown said. There was a "huge bump" in sales. They box office took in $200,000 Sunday night, a real "knee jerk" reaction to the Tony honors. Much of that told came in between broadcast and midnight, he said.
Maybe we can finally call the Tonys what they are: an infomercial.
Not that there's anything wrong with that...