I missed this last week, but now Lincoln Center Theatre has jumped on the New Work @ $20 Ticket bandwagon with their "LCT3" series.
The 3 refers to "3rd Space," I presume. But good for them for not waiting to build one...
Citing the need to develop strong relationships with a new generation of artists, and recognizing the frustrations that young playwrights have with the current system of readings and workshops, LCT3 will offer its artists full, modestly produced productions. All tickets to LCT3 productions will be priced at an affordable $20.00.
"Opportunities create artists," commented Andre Bishop. "And it is essential that institutional theaters provide as many intelligent opportunities as possible because that is how theater artists grow - in production."
Lincoln Center Theater's long term plans for LCT3 call for the creation of a permanent venue to present the work of these artists; to that end a 99-seat theater will be built in or near Lincoln Center for the Performing Arts. For the first three years, until its new theater is ready, LCT3 will present its productions each year at an off-site theater.
Paige Evans, former Associate Artistic Director/Programming at the Manhattan Theatre Club, has joined Lincoln Center Theater's Artistic Staff as Director of LCT3. She will work with LCT Artistic Director Bishop in producing the new program.
The message is getting through...
Hat tip: Jaime.